What to say instead of "sorry," so your emails sound kind, clear, and like you on your best day.
Ten pages: why a reflex "sorry" happens (the brain-based version, with sources), 20 swaps for what to say instead, 3 real before-and-after emails, a 30-second pre-send check, and when "sorry" is exactly right.
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Start with one swap, the one you use most, and use it every time for a few weeks. Before you send, count the sorrys and ask whether each one is about real harm. If it isn't, say what happened and what comes next.
Name the impact and give a date: "I know you needed this last week. I'm aiming to send it by Wednesday. Will that work?" It owns the delay without five apologies.
Yes. When you've caused real harm, one sincere "I'm sorry" plus the fix is the right move. Sympathy for someone's loss or hard week is always welcome. The guide is about the reflex, not the real thing.
No. It's a writing guide informed by brain and behavior research and written by a brain-based coach. If you're struggling, please reach out to someone you trust.
